Looking for a Yotpo Loyalty alternative?
Yotpo Loyalty & Referrals (formerly Swell) is part of a large marketing suite and pairs well with Yotpo Reviews. This page is for stores that find its per-order pricing hard to predict, or need VIP tiers without a custom contract.
We build Habit, so we're not neutral. We've tried to write the comparison we'd want to read, including where Yotpo Loyalty is the better choice.
Yotpo Loyalty pricing at a glance
- Pro starts at $199 a month for the first 500 orders.
- Above 500 orders, Yotpo's pricing page lists per-order fees: $0.20 per order up to 1,000, $0.10 up to 3,000 and $0.05 up to 10,000. The App Store listing quotes $0.08–$0.20 per order.
- VIP tiers are only on the Premium and Enterprise plans, which are custom-priced.
- There's a free plan. The App Store listing limits it to stores with under 100 orders a month.
Prices from the Shopify App Store, checked October 1, 2026. Compare every app in the full calculator.
What Yotpo Loyalty does well
- Referrals are included on the free plan.
- Bundles with Yotpo Reviews, SMS and email if you use the wider suite.
- Scales to enterprise and multi-brand programs.
What merchants complain about
Themes from recent 1–2★ reviews on the Shopify App Store. Read them yourself: Yotpo Loyalty reviews
- Bills that are hard to predict as order volume changes.
- VIP tiers locked to a custom-priced plan.
- Older plans being retired and stores pushed to upgrade.
Stay with Yotpo Loyalty if…
- You already use Yotpo Reviews or SMS and value one vendor.
- You're an enterprise or multi-brand business that needs custom contracts.
Habit is a better fit if…
- You want VIP tiers without negotiating a custom plan.
- You want the same bill every month, whatever your order volume.
- You want points reversed automatically on refunds and a one-click cancel.
What you give up with Habit
- Habit is new. It launched on the Shopify App Store in September 2026, so it has far fewer reviews and a shorter track record.
- There's no free plan. The 30-day free trial is how you evaluate it.
- Habit covers online orders. It doesn't support Shopify POS or in-store points yet.
- Fewer integrations than the established apps.
Other options
If you want to stay with an established app and need unlimited orders, BON Loyalty's Growth plan ($129) and Appstle's Business Premium ($100 for 5,000 orders) both include VIP tiers.
Habit is $49/month with every feature included and no order limit. 30-day free trial.
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